TIME TO VOTE
medium
Infographic Web Platform & Digital Campaign
role
Creative Lead, Art Director, Executive Producer
overview
This project is a national scale, multi platform campaign calling for early elections in Israel. Launched alongside physical billboards and a social media push, the central website uses infographics to demonstrate a broad public consensus on core civic issues. The objective was to harness the clarity of data visualization to empower the liberal voice in the country and motivate active civic participation.
THE PROJECT
I led the design and development of the website from end to end. Acting as the creative liaison on behalf of the NGO Have You Seen the Horizon Lately, I directed the executing studio to define and deliver the design vision. We explored how to best express our collective goals through a clear visual language. The platform was built to present complex data briefly and plainly, contrasting public agreement with the persistent actions of the current government.
THE CHALLENGE & PROCESS
Our primary challenge was figuring out how to design without bias while driving a distinct political call to action. My role required considering the real world effects of our visual architecture and building a system that felt both empirical and activating. We completed the initial design and development phase in a compressed timeline of one month.
collaborators
Have You Seen the Horizon Lately (Client NGO)
Studio Digital Highlight (Design and Development)
context
National Civic Campaign for NGO Have You Seen the Horizon Lately
I am an interdisciplinary artist, documentary filmmaker, and community organizer currently pursuing an MFA in the Design & Technology program at Parsons School of Design as a Fulbright fellow.
I craft stories and systems with and for humans in an era of humanization; asking how do we stay in ‘touch’ in a digital world?
TIME TO VOTE
medium
Infographic Web Platform & Digital Campaign
role
Creative Lead, Art Director, Executive Producer
overview
This project is a national scale, multi platform campaign calling for early elections in Israel. Launched alongside physical billboards and a social media push, the central website uses infographics to demonstrate a broad public consensus on core civic issues. The objective was to harness the clarity of data visualization to empower the liberal voice in the country and motivate active civic participation.
THE PROJECT
I led the design and development of the website from end to end. Acting as the creative liaison on behalf of the NGO Have You Seen the Horizon Lately, I directed the executing studio to define and deliver the design vision. We explored how to best express our collective goals through a clear visual language. The platform was built to present complex data briefly and plainly, contrasting public agreement with the persistent actions of the current government.
THE CHALLENGE & PROCESS
Our primary challenge was figuring out how to design without bias while driving a distinct political call to action. My role required considering the real world effects of our visual architecture and building a system that felt both empirical and activating. We completed the initial design and development phase in a compressed timeline of one month.
collaborators
Have You Seen the Horizon Lately (Client NGO)
Studio Digital Highlight (Design and Development)
context
National Civic Campaign for NGO Have You Seen the Horizon Lately
I am an interdisciplinary artist, documentary filmmaker, and community organizer currently pursuing an MFA in the Design & Technology program at Parsons School of Design as a Fulbright fellow.
I craft stories and systems with and for humans in an era of humanization; asking how do we stay in ‘touch’ in a digital world?